Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Associates into taking action every day towards creating the world we want tomorrow.
This role will be responsible for running a cross-functional squad with our proposition, brand and CRM teams to develop and sell our unique offers of super premium solutions to new and existing pet parents across Europe. This is an opportunity to set the standard for the outstanding ecommerce experience that our pet parents deserve and deliver on the plan you'll create to get us there as we scale in size and ambition.
KEY RESPONSIBILITIES
Co-create new D2C shops with a cross-functional team including user experience design and research, engineering, proposition and range, marketing, finance, and customer teams;
Deliver the right digital experiences focussing on the right customer needs and opportunities for each market using agile methodologies.
Be responsible - with cross-functional partners - for the definition and delivery of both the pet parent outcomes and commercial metrics using our D2C KPI framework to drive the day to day operations
Identify and articulate external pet parents' needs and the internal stakeholders in order to inform the product experience opportunities. Liaise with the internal leadership teams to deliver the right value propositions, e-commerce strategy and product roadmap
Be an active member of the Product Management team by helping drive continuous improvement in the team's skills
CONTEXT & SCOPE
Core part of the D2C ecommerce team responsible for building and running the D2C operations
Partners closely with the EU Brand manager teams in developing and deploying the D2C value propositions across Europe
Leads the cross functional team to run the D2C shop operations
Manages the technology development roadmap for the D2C shop
Partners closely with the local and regional media teams to grow, convert and retain consumers on our D2C operations
JOB SPECIFICATIONS
Strong understanding and demonstrable experience of applying best practice ecommerce trends and pricing techniques, ideally with a subscription-based product within an international setting;
Digital product management experience working hands on with cross-functional squads of engineers, designers and analysts to deliver against a product strategy and vision
Commercial and pet parent focused mindset (KPIs, qualitative and quantitative insights), capable of balancing quick wins and bigger, more impactful pieces of work;
A test and learn approach to product management, with a bias to action - delivering what matters most iteratively and not waiting for 'perfect';
Proven experience in Agile and Lean methodologies, so know and have done what good looks like;
A real team player - you enjoy working collaboratively with a cross-functional team, are able to unite a diverse group of people around a shared goal and deliver results through others
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